Thursday, October 4, 2007
The Battle Between Om Shanti Om & Saawariya
Two blockbusters will determine the underperforming industry's fate.
Bollywood is betting on the battle between Eros International and Sony Picturesas they get ready to release their mega Bollywood films,Om Shanti Om and Saawariya, respectively, on November 9.
In a year in which blockbusters have been scarce, the industry is expecting the two films to rake in over Rs 180 crore from the domestic box office alone — 25 to 30 per cent of expected full-year collections from big-banner Bollywood films this year.
“Their success will determine the financial health of Bollywood this year,” said film analyst Taran Adarsh.
Box office collections till date have been around Rs 350 crore. This year’s hits include Abhishek Bachchan's Guru (which made Rs 40 crore), Salman Khan and Govinda starrer Partner (Rs 60 crore) and Heyy Babyy with trio Akshay Kumar, Fardeen Khan and Riteish Deshmukh (Rs 45-50 crore).
Eros International hopes to cash in on Shah Rukh’s popularity and the debut of badminton star Prakash Padukone’s daughter Deepika by almost doubling the price for distribution rights.
Eros acquired the movie from Shah Rukh Khan's production house, Red Chilies Entertainment, for Rs 74 crore. The movie had a production budget of Rs 40 crore.
Eros, which declined to comment, has sold the rights for Mumbai territory (which excludes Mumbai but covers other parts of Maharashtra, Gujarat, including Saurashtra) for around Rs 9 crore to Shree Ashtavinayak Cine Vision Ltd, against an average price of Rs 5 crore.
It is believed to have sold the West Bengal region to Inox for nearly Rs 1.5 crore (average prices here are between Rs 75 lakh and Rs 1 crore) and is talking with individual distributors of other territories.
The battle between the two production houses is also moving towards grabbing as many of the country’s 800 single screens as possible, since most multiplexes will screen both movies.
Eros International recently announced that it would release the film across more than 2,000 screens worldwide but refused to specify the India numbers.
A Sony Pictures executive said it was looking at releasing its film in at least half of the total single screens in the country. The company has already booked almost 30 per cent of single screens.
A single screen is booked by a production house on a “theatre hire basis”. Under this arrangement, a production company pays the theatre owner around 20 per cent of the cinema hall's capacity.
Thereafter, revenues earned through ticket sales go entirely to the production house. Single-screen revenues account for almost 60 per cent of box office collections.
Aminah Sheikh, BusinessStandard
Bollywood is betting on the battle between Eros International and Sony Picturesas they get ready to release their mega Bollywood films,Om Shanti Om and Saawariya, respectively, on November 9.
In a year in which blockbusters have been scarce, the industry is expecting the two films to rake in over Rs 180 crore from the domestic box office alone — 25 to 30 per cent of expected full-year collections from big-banner Bollywood films this year.
“Their success will determine the financial health of Bollywood this year,” said film analyst Taran Adarsh.
Box office collections till date have been around Rs 350 crore. This year’s hits include Abhishek Bachchan's Guru (which made Rs 40 crore), Salman Khan and Govinda starrer Partner (Rs 60 crore) and Heyy Babyy with trio Akshay Kumar, Fardeen Khan and Riteish Deshmukh (Rs 45-50 crore).
Eros International hopes to cash in on Shah Rukh’s popularity and the debut of badminton star Prakash Padukone’s daughter Deepika by almost doubling the price for distribution rights.
Eros acquired the movie from Shah Rukh Khan's production house, Red Chilies Entertainment, for Rs 74 crore. The movie had a production budget of Rs 40 crore.
Eros, which declined to comment, has sold the rights for Mumbai territory (which excludes Mumbai but covers other parts of Maharashtra, Gujarat, including Saurashtra) for around Rs 9 crore to Shree Ashtavinayak Cine Vision Ltd, against an average price of Rs 5 crore.
It is believed to have sold the West Bengal region to Inox for nearly Rs 1.5 crore (average prices here are between Rs 75 lakh and Rs 1 crore) and is talking with individual distributors of other territories.
The battle between the two production houses is also moving towards grabbing as many of the country’s 800 single screens as possible, since most multiplexes will screen both movies.
Eros International recently announced that it would release the film across more than 2,000 screens worldwide but refused to specify the India numbers.
A Sony Pictures executive said it was looking at releasing its film in at least half of the total single screens in the country. The company has already booked almost 30 per cent of single screens.
A single screen is booked by a production house on a “theatre hire basis”. Under this arrangement, a production company pays the theatre owner around 20 per cent of the cinema hall's capacity.
Thereafter, revenues earned through ticket sales go entirely to the production house. Single-screen revenues account for almost 60 per cent of box office collections.
Aminah Sheikh, BusinessStandard
Labels: Deepika Padukone, Eros International, Farah Khan, Om Shanti Om, Ranbir Kapoor, Sanjay Leela Bhansali, Shahrukh Khan, Sonam Kapoor, Sony Pictures
Posted By Ivan Me ... at 8:03 PM
Post A Comment
Your comments are always welcome 0 Comments
Post A Comment
Your comments are always welcome 0 Comments
