Sunday, October 28, 2007

'Karde Disco' with Radio Mirchi & Shah Rukh

The station gave its listeners a unique opportunity to meet the Mirchidaar stars of the movie Om Shanti Om - the gorgeous Deepika Padukone and the one and only King Khan - Shahrukh Khan!

As part of Mirchi's exclusive marketing tie-up with Om-Shanti-Om, 'Karde Disco' contest is being organized by Radio Mirchi across 21 cities. Listeners have to simply tune into Radio Mirchi 98.3 FM and send in their entries. In the Mumbai phase of the contest the selected finalists were invited to the Radio Mirchi studio yesterday (October 26 2007) for the final round.

The winners of this will be given an opportunity to meet Shah Rukh Khan. Apart from meet and greet with the star cast, there are various other prizes in store for the listeners like autographed CDs, Shahrukh's clothes from Om Shanti Om and other exciting movie merchandise.

The event focused on the 70's groove. The judges selected the winners on the basis of their performance, style of dressing and how well the person conducted himself in the 70's fashion. The finalists were given 98.3 seconds to do an act from the 70's (sing / dance / say a dialogue / enact a scene) in front of the judge, music director Vishal.

To add to the retro quotient, contestants were provided props from the 70's era such as a bow tie, wigs, sunglasses etc to add spice and variety to their sizzling performances.

Radio Mirchi has designed special on-air programs that will take listeners into the 70's time machine and as part of the theme, the station has been airing special interviews with fashion designer like Shina NC for giving tips on getting the 70s look, including the special songs that epitomized the 70's etc. In Pune the contest is planned as a big '70s party' with entertainment, games with special contest around it. Anyone in the city with the name of Om or Shanti has been extended a special invitation for the party.

Talking about the initiative, Kaushik Ghosh, National Marketing head, Radio Mirchi, said "Radio Mirchi has almost defined the way movies are treated and presented as entertainment on Radio. We have come to be associated with all the biggest movies coming out of Bollywood. We are happy to be the exclusive radio partners with this years most anticipated movie, Om Shanti Om. There is a tremendous buzz about the movie and this movie taps into the nostalgia of the 70s with its theme. Thus it became the theme for the 'Kar De Disco' contest, which has found a tremendous connect with the listeners. We are happy to bring bollywood closer to our listeners through our on-air innovations.'

IndianTelevision

Labels: , , , , ,

Posted By Ivan Me ... at 7:17 PM
Post A Comment
Your comments are always welcome 0 Comments

Welcome Note

    A fan site for Shah Rukh Khan's Upcoming Movie Om Shanti Om, The First source for anything and everything about Om Shanti Om, Enjoy your stay here!

    Stats
    Home: SRK-OMSHANTIOM
    Blogmaster: Ivan
    Graphics: Mojo
    Since: 23rd August, 2007
    Visitors:
    Thanks To: Blogger
    Bookmark: SRK-OMSHANTIOM

Index


OSO Shout Box



Advertisement

Recent Comments


    Tarun said...
    its a bautifull film. i like its song, and i like king khan. i am his bigest friend. he is cool film
    October 07, 2007 8:14 PM

    Anonymous said...
    All Myself and My Family were staying at the same hotel in Dubai as Sharukh and his family, he was also there with Chunky Pandey. We sat next to these guys at the swimming pool. Was quite dissapointed they didn't speak to us or look at us We saw them quite alot.
    September 27, 2007 8:40 AM

    Nili said...
    Om Shanti Om the biggest Movie of the year 2007.
    Shahrukh u are the king.
    August 27, 2007 9:14 AM

    Shan said...
    SRK You Rocks Forever
    August 27, 2007 9:12 AM

    Anonymous said...
    Cool Trailer............
    August 26, 2007 10:16 AM

Partners

Disclaimer

    Srk-OmShantiOm is an unofficial fanblog with the only purpose to promote SRK'S upcoming movie "Om Shanti Om" and is not affiliated with "Om Shanti Om", the producer, director, or any part of the cast or crew. All photos and media belong to their rightful owners; no copyright infringement is intended. All original graphics and artworks are property of Srk-OmShantiOm.Blogspot.com