Tuesday, October 9, 2007
Om Shanti Om vs Saawariya : Publicity wars hot up before release
It promises to be the biggest box office battles of all times.
There's still a month left for Diwali and for Om Shanti Om and Saawariya to release. But if you thought there was just a week or so left who could blame you, looking at the publicity blitz.
What's even more interesting is that, separate though both style and story are, the marketing tricks have consistently paralleled each other.
Both have an actor- or two making their much-hyped debuts. Both have directors with muscle and mega hits to their credit. And ironically both have been marketing their films on similar platforms.
If Neetu and Rishi Kapoor's son Ranbir and Anil Kapoor's daughter Sonam made a special appearence on TV reality show Amul Voice of India, then there were the Om Shanti Om stars on rival show Sa re ga ma pa.
On Tuesday King Khan and his costars will walk the ramp for an OSO inspired line of clothes. Think that's a first? Well no, Ranbir and Sonam already launched a line of Saawariya styled merchandise over the weekend.
So what can we expect over the next month? Most likely more of the same.
The distributors Eros for Om Shanti Om and Sony films for Sanwariya are keeping a close eye on the domestic and worldwide box-office and will no doubt be trying to outdo the other in the number of prints they release.
Initial figures reveal that more than 120 prints per film will be released in Delhi and UP alone. Pan India's figures are anybody's guess.
The interesting irony though is that, trade analysts predict a 100 per cent opening for both with or without the incessant hype.
Promotional wars have seldom been this close, and with the finish line in sight its safe to say there'll be little shanti
Richa Lakhera, NDTV.com
There's still a month left for Diwali and for Om Shanti Om and Saawariya to release. But if you thought there was just a week or so left who could blame you, looking at the publicity blitz.
What's even more interesting is that, separate though both style and story are, the marketing tricks have consistently paralleled each other.
Both have an actor- or two making their much-hyped debuts. Both have directors with muscle and mega hits to their credit. And ironically both have been marketing their films on similar platforms.
If Neetu and Rishi Kapoor's son Ranbir and Anil Kapoor's daughter Sonam made a special appearence on TV reality show Amul Voice of India, then there were the Om Shanti Om stars on rival show Sa re ga ma pa.
On Tuesday King Khan and his costars will walk the ramp for an OSO inspired line of clothes. Think that's a first? Well no, Ranbir and Sonam already launched a line of Saawariya styled merchandise over the weekend.
So what can we expect over the next month? Most likely more of the same.
The distributors Eros for Om Shanti Om and Sony films for Sanwariya are keeping a close eye on the domestic and worldwide box-office and will no doubt be trying to outdo the other in the number of prints they release.
Initial figures reveal that more than 120 prints per film will be released in Delhi and UP alone. Pan India's figures are anybody's guess.
The interesting irony though is that, trade analysts predict a 100 per cent opening for both with or without the incessant hype.
Promotional wars have seldom been this close, and with the finish line in sight its safe to say there'll be little shanti
Richa Lakhera, NDTV.com
Labels: Deepika Padukone, Eros International, Farah Khan, Om Shanti Om, Ranbir Kapoor, Red Chillies Entertainment, Saawariya, Sanjay Leela Bhansali, Shahrukh Khan, Sonam Kapoor, Sony Pictures
Posted By Ivan Me ... at 8:48 PM
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