Monday, November 12, 2007

Om Shanti Om is Better than Saawariya at US Box Office

Bollywood superstar Shahrukh Khan’s reincarnation-based film Om Shanti Om handily beat Sanjay Leela Bhansali’s Saawariya featuring debutantes Ranbir Kapoor and Sonam Kapoor at the U.S. box office for the November 9-11 opening weekend.

According to preliminary U.S. box office numbers, Om Shanti Om came in at a respectable No-14 with a weekend gross collection of $1.5 million. Eros Entertainment distributed Om Shanti Om.

Based on Fyodor Dostoevsky’s novella White Nights, Saawariya was way behind at No-23 and a weekend gross of $600,000. Saawariya was produced and distributed by Sony Pictures.

Om Shanti Om was released in 114 theaters in the U.S. compared to 85 for Saawariya.

For Shahrukh Khan, the performance of Om Shanti Om at the U.S. box office during its opening weekend must come as welcome relief since his previous film Chak De India fared badly in its opening weekend (August 10-12, 2007) coming in at No-20 and grossing only $351,887.

Om Shanti Om also did a bit better than Kabhi Alvida Naa Kehna, which came in at No-17 and grossed $1.35 million in its opening weekend (Aug 11-13, 2006).

Saawariya was the better picture but the people have spoken with their wallets at the box office. And their verdict was clear - more desis in the U.S. preferred to watch Om Shanti Om than Saawariya during the Diwali weekend.

Eros’ well-oiled publicity machine must have also helped Om Shanti Om to do well. Other Bollywood producers urgently need to pay attention to strong public relations if they want to see their movies do well at the box office.

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Posted By Ivan Me ... at 7:15 PM
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    Tarun said...
    its a bautifull film. i like its song, and i like king khan. i am his bigest friend. he is cool film
    October 07, 2007 8:14 PM

    Anonymous said...
    All Myself and My Family were staying at the same hotel in Dubai as Sharukh and his family, he was also there with Chunky Pandey. We sat next to these guys at the swimming pool. Was quite dissapointed they didn't speak to us or look at us We saw them quite alot.
    September 27, 2007 8:40 AM

    Nili said...
    Om Shanti Om the biggest Movie of the year 2007.
    Shahrukh u are the king.
    August 27, 2007 9:14 AM

    Shan said...
    SRK You Rocks Forever
    August 27, 2007 9:12 AM

    Anonymous said...
    Cool Trailer............
    August 26, 2007 10:16 AM

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