Wednesday, October 17, 2007
Battle Lines Drawn for Diwali
King Khan is all set to make noise but there is a twist in the tale.
The battle lines are drawn this Diwali. King Khan is all set to make noise but there is a twist in the tale. The distributors of Saawariya and Om Shanti Om have decided to tone down the competition but just a bit.
"I am going to put up a tough fight but in good way, so what if the Americans have invested in Sawariyan I am Chak de India. All Indians will watch Om Shanti Om on Friday, Saturday, Sunday and the Americans can go watch Saawariya," said Shah Rukh Khan, actor.
King Khan in combative mode. He promises to leave no stone unturned in promoting his own production Om Shanti Om. The release of which coincides with Sanjay Leela Bhansali's Saawariya on Diwali but the mother of box office battles has a twist in its tail.
According to film industry sources, the distributors of the two films Eros Entertainment and Sony Pictures are to collaborate on a series of Hindi films that they will jointly produce and distribute in the future, an announcement is likely soon.
If trade buzz is to be believed the distribution companies are approaching cinemas to push for same number of prints for Om Shanti Om and Saawariya.
More than 150 prints per film will be released in Delhi and UP alone. Eros has paid Rs 72 crore for rights to Om Shanti Om worldwide.
Although trade analysts predict a cent per cent opening for both movies, it is inevitable that they will eat into each others' market share. As expected Shah Rukh has the last word.
"I am only competing with myself," said Shahrukh.
Richa Lakhera, NDTV
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Now that Diwali is just round the corner, the rivalry game is heating up. Obviously a lot is at stake and for the audience, it seems like a tough call between the two…Sanjay Leela’s ‘Saawariya’ and none other than Shah Rukh Khan’s ‘Om Shanti Om’.
While multiplexes obviously will be screening both the films, the question is, which movie are the single screens preferring. It is definitely a toss up between the two biggies and most single screen theatre owners were said to be in a fix over this. But as they say, stronger distributor always survives. Right now, the balance is slightly tipped for ‘Saawariya’, as Sony distributors have gone the whole hog.
A distributor on condition of anonymity said, “‘Saawariya’ has bagged more single screen theatres than ‘OSO’ has, mainly because ‘OSO’s distributor, Eros, has preferred to adopt a wait and watch situation, while Sony Pictures has gone ahead and booked theatres some time back.
Looking at the brighter picture, Eros perhaps is very confident of their product so they are still waiting for the best price.” So, if you don’t get to watch SRK romancing Dipika Padukone in single screens near you, you can always catch it in a multiplex which is never too far away!
According to an exhibitor, “No theater can afford to ignore both the distributors. Eros has been giving profits to theaters since last two years and Sony is the first international production coming up with a hindi movie.”
The exhibitor insists that citywise ‘Saawariya’ might have a better theatre quotient, but nationwide, ‘OSO’ will be more in demand.
DNAIndia
The battle lines are drawn this Diwali. King Khan is all set to make noise but there is a twist in the tale. The distributors of Saawariya and Om Shanti Om have decided to tone down the competition but just a bit.
"I am going to put up a tough fight but in good way, so what if the Americans have invested in Sawariyan I am Chak de India. All Indians will watch Om Shanti Om on Friday, Saturday, Sunday and the Americans can go watch Saawariya," said Shah Rukh Khan, actor.
King Khan in combative mode. He promises to leave no stone unturned in promoting his own production Om Shanti Om. The release of which coincides with Sanjay Leela Bhansali's Saawariya on Diwali but the mother of box office battles has a twist in its tail.
According to film industry sources, the distributors of the two films Eros Entertainment and Sony Pictures are to collaborate on a series of Hindi films that they will jointly produce and distribute in the future, an announcement is likely soon.
If trade buzz is to be believed the distribution companies are approaching cinemas to push for same number of prints for Om Shanti Om and Saawariya.
More than 150 prints per film will be released in Delhi and UP alone. Eros has paid Rs 72 crore for rights to Om Shanti Om worldwide.
Although trade analysts predict a cent per cent opening for both movies, it is inevitable that they will eat into each others' market share. As expected Shah Rukh has the last word.
"I am only competing with myself," said Shahrukh.
Richa Lakhera, NDTV
----------------------------------------------------------------------------
Now that Diwali is just round the corner, the rivalry game is heating up. Obviously a lot is at stake and for the audience, it seems like a tough call between the two…Sanjay Leela’s ‘Saawariya’ and none other than Shah Rukh Khan’s ‘Om Shanti Om’.
While multiplexes obviously will be screening both the films, the question is, which movie are the single screens preferring. It is definitely a toss up between the two biggies and most single screen theatre owners were said to be in a fix over this. But as they say, stronger distributor always survives. Right now, the balance is slightly tipped for ‘Saawariya’, as Sony distributors have gone the whole hog.
A distributor on condition of anonymity said, “‘Saawariya’ has bagged more single screen theatres than ‘OSO’ has, mainly because ‘OSO’s distributor, Eros, has preferred to adopt a wait and watch situation, while Sony Pictures has gone ahead and booked theatres some time back.
Looking at the brighter picture, Eros perhaps is very confident of their product so they are still waiting for the best price.” So, if you don’t get to watch SRK romancing Dipika Padukone in single screens near you, you can always catch it in a multiplex which is never too far away!
According to an exhibitor, “No theater can afford to ignore both the distributors. Eros has been giving profits to theaters since last two years and Sony is the first international production coming up with a hindi movie.”
The exhibitor insists that citywise ‘Saawariya’ might have a better theatre quotient, but nationwide, ‘OSO’ will be more in demand.
DNAIndia
Labels: Deepika Padukone, Farah Khan, Om Shanti Om, Ranbir Kapoor, Saawariya, Sanjay Leela Bhansali, Shahrukh Khan, Sonam Kapoor
Posted By Ivan Me ... at 8:23 PM
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