Thursday, October 11, 2007

The emperor’s new clothes created as much frenzy as his sculpted abs in recent times.

Shah Rukh Khan scorched the runway on Tuesday night in a retro outfit, albeit subtle, as he strutted his frame to promote a fashion line from his latest film.

And all those hoping to soak in his new lean, mean, bronzed six-pack in the flesh, were left asking for more.

When Farah Khan shouted from the seating area, “Remove the jacket!” is when he swung it off to a thunderous applause, and when she asked him to take his shirt off, he didn’t comply. He went on to do his own thing by mimicking today’s teen swagger, with the whole hip-hop groove going on.

“Girls and boys, actually that makes me sound older, guys and babes, throughout the making of the film, I was giving advice to my co-stars Arjun Rampal and Deepika Padukone, but today, I didn’t know what to do and took tips from these supermodels. I’m getting used to this. Let’s walk again, but the Bollywood way,” said Khan whilst addressing the guests and then proceeded to do so with Farah Khan joining them in their Bollywood walk of fame.

SRK’s Rajesh Khanna act was a hoot to say the least! As 70s as it can get.

TimesOfIndia

--------------------------------------------------------------------

Also...

Shoppers Stop’s collection of apparel and accessories based on the film was brought to life when Superstar SRK, Deepika Padukone, Arjun Rampal and Shreyas Talpade walked the ramp

The leading premium fashion and lifestyle destination Shoppers’ Stop and the most awaited movie of 2007 – Om Shanti Om have come together to unveil the unique look of the movie through a fashion show.

With the association Shoppers’ Stop will retail the limited edition clothes and merchandise inspired from the film at their stores across India. The dazzling show witnessed the leading pair Shahrukh Khan and Deepika Padukone along with Arjun Rampal and Shreyas Talpade walking the ramp showcasing their respective looks from the film.

The stars transcended from the big screen to the ramp in amazingly beautiful avatars. The high voltage evening commenced with Shreyas Talpade donning the stylized look of the 70’s translated by Mario Zegnoti, a brand which exudes unlimited style with an unabashed attitude and is for the young man who wears his confidence on his sleeve.

The next sequence saw Deepika Padukone dazzling the ramp wearing ethnic look crafted by Haute Curry, the trendsetting brand in the women’s fusion wear category. The range offers feminine ensembles in a riot of colors and intrepid silhouettes for the stunning look.

The fashion show spiced up a lot more when Arjun Rampal walked the ramp flaunting his premium classy look of the movie which is recreated by Vettorio Fratini, a brand that depicts power, and style

The evening reached its crescendo when the showstopper and King of Bollywood Shah Rukh Khan walked the ramp in his stylized new avatar. His look in the movie will be recreated by edgy fashion brand for youth Push and Shove. The entire range of garments will be exclusive to Shoppers Stop and will be available at all their stores through out the country from the 18th of October.

Speaking on the occasion, Govind Shrikhande, Customer Care Associate, CEO, Shopper’s Stop Ltd said, “We are delighted to have associated with the most anticipated movie of the year. Bollywood and Fashion are inextricably linked and an association of this nature allows us to bring to light the style essence of our exclusive brands. Shoppers’ Stop is considered the ultimate shopping destination for those seeking the best in style and fashion. Partnering with Om Shanti Om and SRK who is India’s style icon is just the perfect fit”

Director of the movie, Farah Khan added, “The movie showcases the stars in two eras, the 70s and the present 2007. We wanted to associate with a brand which could accentuate and replicate the looks and style of Om Shanti Om in the right way. Shoppers’ Stop has all the expertise to recreate the magic and its exclusive brands fit the bill completely.”

B. S Nagesh, Customer Care Associate, MD, Shoppers Stop Ltd said, “Shoppers Stop has always been known to set trends in the retail industry. An initiative like this which involved all the teams working together from the conceptualization stage will enable us to bring a new range to the customers wherein they can experience the true essence of Bollywood fashion glitz and style.

This entire association was conceptualized and initiated by MATES, Madison Communication’s entertainment unit., CEO, Darshana Bhalla and Director – Creative & Content, Sooraj Bhalla, believe, “the perspective of bringing Shopper’s Stop and Om Shanti Om together was essentially to move a step further in the business of Bollywood by creating marketable and consumer centric merchandise for the largest film of the year, Om Shanti Om, which no other brand except Shopper’s Stop could do. “

IndianInfoLine.com

--------------------------------------------------------------------

Tuesday night was on fire as stars and models walked the ramp for a retail chain’s fashion line on Shah Rukh Khan’s new film.

Farah Khan, who is expecting triplets soon, by her husband Shirish Kunder’s side, was looking radiant and bustling around her guests even as her doctor (who was also present) advised her to take it easy.

Her doc was overheard telling Reema Jain that once this party was over, she would put Farah in the hospital for three days on complete bed rest!

Gauri Khan cheered on husband Shah Rukh as he enthralled the audiences.

Arjun Rampal’s James Bond strut was fabulous and had everyone giving him the glad eye as was Shreyas Talpade’s cool walk down the ramp!

Of course, Deepika Padukone looked stunning as proud parents Prakash and Ujjala Padukone looked on.

Manish Malhotra told Kishan Kumar that his wife Tanya was looking as gorgeous as when he first met her. To which Kishan smiled and Tanya said, “You’re very kind, Manish!” Karan Johar, looking handsome as ever along with mom Hiroo, enjoyed the show thoroughly.

Model Robbie Mairh stood out with his grace and posture. Truly international.

TimesNewsNetwork

--------------------------------------------------------------------

Walking the ramp is not the easiest thing to do.” “But Shah Rukh, you can do it.” “I can do it too….” This was the refrain as Shah Rukh Khan walked the runway on Tuesday evening, as a promotional exercise for his forthcoming film, Om Shanti Om. SRK was anything but calm before the final show. Naturally, Deepika Padukone and Arjun Rampal made full use of the opportunity to mentor SRK.

Once on the ramp, sporting retro shirts with optic prints, bell-bottoms and chunky belts, the OSO stars started out with mimicking Rajesh Khanna. While Shreyas was comfortable with his '70s hairstyle, Arjun did not seem too happy with his moustache. Even before he took a bow and left the stage, our shutterbug caught him yanking off his moustache.

Shah Rukh Khan had the women drooling as he took off his jacket. He even did an impromptu jig ala Michael Jackson style, as wife Gauri Khan and her friends Maheep Kapoor, Neelam and Bhavna Pandey cheered him on. Sister Shehnaz was also seated in the front row.

Meet the parents

With Shah Rukh Khan out and about, Karan Johar cannot be far behind. KJo, who has designed Shah Rukh's clothes along with his assistant Shiraz Siddique, came with mommy Hiroo Johar. Prakash Padukone and wife came to cheer daughter Deepika too. Arjun's wife, Mehr Jessia got her parents along too.

All is well between Farah Khan and Sajid Khan. Contrary to reports about their differences, the chubby siblings stuck to each other throughout the evening. Later, when she walked the ramp, Farah was horrified by the animated moves of SRK and Shreyas lest her bump get a blow.

MumbaiMirror