Wednesday, October 10, 2007
Om Shanti Om and Saawariya both have their importance they do not compete with each other
The two pre-eminent films of the year, Saawariya and Om Shanti Om, are likely to rewrite the rules of film marketing in India.
Both the films are releasing Nov 9 and the distributors have waged an aggressive publicity campaign.
Shah Rukh Khan’s 6-pack abs in Om Shanti Om are being used to lure the audience. In Saawariya, Ranbir and Sonam Kapoor, the scions of two illustrious Bollywood families, are touted as the film’s high points.
But the competition to market the films is tough. Because Om Shanti Om, Farah Khan’s second directorial venture, has the backing of Shah Rukh and his Red Chillies Entertainment, Saawariya has director Sanjay Leela Bhansali at the helm with Hollywood studio Sony Pictures backing him.
Reportedly, Sony Pictures, the co-producer of Saawariya, has allocated Rs 200 million for the film’s publicity. It is not surprising because Hollywood is known for exorbitant marketing budgets for movies.
Sony had released 750 Saawariya trailers in India and another 800 globally last month. No Indian film has got such a widespread first look.
the marketing budget for Om Shanti Om is not known, the cost of the film is reported to be Rs 350 million while Saawariya has been made at a budget of Rs 400 million.
Both the films are releasing Nov 9 and the distributors have waged an aggressive publicity campaign.
Shah Rukh Khan’s 6-pack abs in Om Shanti Om are being used to lure the audience. In Saawariya, Ranbir and Sonam Kapoor, the scions of two illustrious Bollywood families, are touted as the film’s high points.
But the competition to market the films is tough. Because Om Shanti Om, Farah Khan’s second directorial venture, has the backing of Shah Rukh and his Red Chillies Entertainment, Saawariya has director Sanjay Leela Bhansali at the helm with Hollywood studio Sony Pictures backing him.
Reportedly, Sony Pictures, the co-producer of Saawariya, has allocated Rs 200 million for the film’s publicity. It is not surprising because Hollywood is known for exorbitant marketing budgets for movies.
Sony had released 750 Saawariya trailers in India and another 800 globally last month. No Indian film has got such a widespread first look.
the marketing budget for Om Shanti Om is not known, the cost of the film is reported to be Rs 350 million while Saawariya has been made at a budget of Rs 400 million.
Labels: Deepika Padukone, Eros International, Farah Khan, Om Shanti Om, Ranbir Kapoor, Red Chillies Entertainment, Saawariya, Sanjay Leela Bhansali, Shahrukh Khan, Sonam Kapoor, Sony Pictures, T-Series
Posted By Ivan Me ... at 5:45 PM
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