Friday, October 19, 2007
Team OSO's Winning Edge
While their media launches are going at par if OSO’s Deepika Padukone grooved on ZeeTV’s SaReGa-MaPa Challenge 2007, then the Saawariya newbies Ranbir Kapoor and Sonam Kapoor enthralled all on Amul Star Voice of India.
If OSO tied up with Shopper’s Stop to launch two clotheslines based on its theme, Saawariya has a merchandise tie-up from bed sheets to wardrobe with Future Group.
However, on the music front, the scales as of now seem to be tipped slightly in favour of OSO.
That could also be courtesy its music release happening a week prior to Saawariya. “While OSO debuted by topping Planet M’s national sales charts for two weeks, Saawariya was number one last week.
However, current week’s sales have once again put OSO on top riding on Dard-e-disco,” reveals a source from the music retail chain Planet M, Mumbai.
The top draw in the Saawariya album, however, happens to be it’s mesmerising title track, which according to Monty is also director Sanjay Leela Bhansali’s favourite song from the film.
While the producers battle it out for the release strategy for the two films, the music shops could not be happier with the clash.
“There’s been a 25 per cent boost on total album sales of Planet M nationally courtesy the sales of the music albums of OSO and Saawariya alone. The numbers are phenomenal. Both these albums have notched up a near 100 per cent rise in terms of sheer volumes over any film album released in the last six months,” says Planet M sources.
For trivia enthusiasts, Team Vishal and Shekhar finished the OSO compositions in a week. On the other hand, for Saawariya’s debut music director, Monty, it has been a two-and-a-half year journey with perfectionist director Sanjay Leela Bhansali.
But making music for OSO was also not easy, especially when it came to musically match its protagonists’ onscreen journey from the 1977 to 2007. “The songs are lavish, with Pyarelal bhai arranging the music for Dhoom tana like the elaborate orchestrations of yore. However, the title track, which was recorded in Prague with the Philharmonic Symphony Orchestra, was the most challenging,” says Shekhar.
The efforts are already showing on popularity charts. “OSO’s music sales have been rocking. In fact, after Main Hoon Na, this is the only commercial film of a Shah Rukh album in a long time and was eagerly awaited by all his fans,” says Vinod Bhanushali, VP, marketing and promotions, Super Cassettes Ind. Ltd.
This may be music for Team OSO but the real battle is still ahead on November 9, when the films finally release.
If OSO tied up with Shopper’s Stop to launch two clotheslines based on its theme, Saawariya has a merchandise tie-up from bed sheets to wardrobe with Future Group.
However, on the music front, the scales as of now seem to be tipped slightly in favour of OSO.
That could also be courtesy its music release happening a week prior to Saawariya. “While OSO debuted by topping Planet M’s national sales charts for two weeks, Saawariya was number one last week.
However, current week’s sales have once again put OSO on top riding on Dard-e-disco,” reveals a source from the music retail chain Planet M, Mumbai.
The top draw in the Saawariya album, however, happens to be it’s mesmerising title track, which according to Monty is also director Sanjay Leela Bhansali’s favourite song from the film.
While the producers battle it out for the release strategy for the two films, the music shops could not be happier with the clash.
“There’s been a 25 per cent boost on total album sales of Planet M nationally courtesy the sales of the music albums of OSO and Saawariya alone. The numbers are phenomenal. Both these albums have notched up a near 100 per cent rise in terms of sheer volumes over any film album released in the last six months,” says Planet M sources.
For trivia enthusiasts, Team Vishal and Shekhar finished the OSO compositions in a week. On the other hand, for Saawariya’s debut music director, Monty, it has been a two-and-a-half year journey with perfectionist director Sanjay Leela Bhansali.
But making music for OSO was also not easy, especially when it came to musically match its protagonists’ onscreen journey from the 1977 to 2007. “The songs are lavish, with Pyarelal bhai arranging the music for Dhoom tana like the elaborate orchestrations of yore. However, the title track, which was recorded in Prague with the Philharmonic Symphony Orchestra, was the most challenging,” says Shekhar.
The efforts are already showing on popularity charts. “OSO’s music sales have been rocking. In fact, after Main Hoon Na, this is the only commercial film of a Shah Rukh album in a long time and was eagerly awaited by all his fans,” says Vinod Bhanushali, VP, marketing and promotions, Super Cassettes Ind. Ltd.
This may be music for Team OSO but the real battle is still ahead on November 9, when the films finally release.
Labels: Arjun Rampal, Deepika Padukone, Eros International, Farah Khan, Om Shanti Om, Red Chillies Entertainment, Shahrukh Khan, Shreyas Talpade
Posted By Ivan Me ... at 8:54 PM
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